In Octomber 2021, at INBOUND 2021, Hubspot anounced the launch of HubSpot Payments, an end-to-end payment solution for better buyer experience. This new tool is built as part of the HubSpot CRM platform and it facilitates companies to accept payments in a secure way and with fewer tools. Because this is a part of HubSpot CRM, companies can easily begin accepting digital payments without the need to write new code or make costly integrations.

"For too long, B2B companies have suffered through painful sales processes that leave customers frustrated and lost revenue on the table. That's why we've built HubSpot Payments to enhance the customer experience rather than slow it down," said Brad Greene, VP of commerce and payments at HubSpot. "Because Payments is part of the HubSpot CRM platform, companies are able to collect payments in less time and with fewer tools, creating a more seamless experience for their customers. That's a win-win for both our customers and the companies they serve."

HubSpot Payments supports all major credit cards so the companies can enable their prefered payment method without changing anything. It comes also with other important features:

1) Payment Links: a unique URL that facilitates payments for everyone. These links can be embedded in different places in order to make it easier for customers to conduct one-time sales

2) Recurring Payments: These allows customers to sell memberships, take donations and much more

3) A native integration with HubSpot's quotes feature in Sales Hub: This allows companies to get paid immediately when their customer accepts the quote.

HubSpot Payments is being powered by Stripe, a partner of HubSpot since 2018.

"HubSpot and Stripe are helping companies scale by providing tools that deliver better customer experiences and power their growth," said Jeanne Grosser, head of Americas revenue and growth at Stripe. "Today's launch is another milestone in delivering a more connected and contextualized experience for businesses that want their payments and CRM to move as seamlessly as they do. By connecting our tools natively in HubSpot, we're taking our partnership to the next level so more customers can benefit."