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Advanced Data Analytics for CRM: Native integration between HubSpot and BigQuery

26.11.2024
Unlock deeper insights by integrating HubSpot CRM with Google BigQuery. Learn how to centralize data, enable predictive analytics, and build custom dashboards.
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A Deep Dive into HubSpot's Breeze Copilot AI Features

06.11.2024
Explore the features of HubSpot's new AI tool, Breeze Copilot. This guide covers how to use its prompts for content generation, data summarization, research, and reporting.
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Data Tracking for a Multiplayer Game in Google BigQuery (Playwing) - case study

06.11.2024
A brief look at how OPTI developed a data tracking and analytics system in Google BigQuery for Playwing's multiplayer game to understand player behavior and monetization.
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How Marketing Agencies Can Choose a Tech Partner

21.10.2024
A guide for marketing agencies on selecting a technical partner for software development, API integrations, and data migration, with a focus on HubSpot and ISO 27001 compliance.
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Top 5 Digitalization Needs for SMBs in 2024

01.10.2024
Discover the top 5 digitalization challenges faced by partners and clients in 2024, from document management and ERP/CRM integration to project management and automation.
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OPTI Returns to HubSpot INBOUND 2024 in Boston

08.09.2024
The OPTI team is excited to return to INBOUND 2024, HubSpot's annual conference in Boston. We look forward to connecting with partners and exploring the latest in marketing and sales.
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HubSpot vs. Zoho vs. Salesforce: A CRM Comparison for SMBs

05.08.2024
A detailed comparison of HubSpot, Zoho, and Salesforce. Understand the key features, strengths, and weaknesses of each CRM to choose the best platform for your business operations.
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An Introduction to HubSpot Revenue Operations (RevOps) for SMBs

18.07.2024
This guide explains the HubSpot Revenue Operations (RevOps) framework for SMBs. Learn how to align sales, marketing, and service to drive growth and efficiency.
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OPTI Software Achieves ISO 27001 Certification

18.06.2024
OPTI is proud to announce its official ISO 27001 certification, reinforcing our commitment to the highest standards of information security management and data compliance.
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Digital Ecosystem Asset Management for Small Enterprises

13.05.2024
An introduction to digital asset management with MrBenny.eu. Learn how AI-powered analytics and visual network mapping can help SMEs improve security and efficiency.
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