Page 2 of 12

AI Solutions for Distribution and Manufacturing: How to Fix Historical ERP Data to Boost Sales

19.02.2026
5 common ERP data quality problems and technical solutions to enable AI in B2B: abbreviation chaos, improvised text fields, inconsistent measurement units, and unstructured attributes.
Learn more

How to prepare an AI recommendation engine in 30 days. Step by step.

11.02.2026
30-Day Sprint for AI adoption in your company. Structure your decision and preliminary analysis, before committing to actual development costs.
Learn more

How to Choose an AI Partner & AI Architecture Guide for Google Cloud

17.01.2026
A strategic framework for choosing the right AI implementation partner (Global vs. Agile) in 2026, after the launch of Guide #1 on AI Recommendations & Business Rules.
Learn more

Marian Călborean in Forbes Romania: "2025 was the Year of 'Post-waiting', 2026 will be the Year of System Architects"

03.01.2026
Forbes Romania interview with Marian Călborean (OPTI): On the transition to software products (MrBenny, AI Sales), the labor market in the AI era, and the "Post-waiting" concept.
Learn more

2025 Retrospective: 6 Automation Projects with Actionable Checklists

27.12.2025
OPTI's 2025 Analysis: How to solve operational bottlenecks via custom software and AI. Real project ideas from logistics, sports, construction, and green energy with implementation checklists.
Learn more

NIS2 and Cyber Resilience: Lessons from the French “Cyber ​​Valley”

17.12.2025
An exclusive analysis of the security ecosystem in Brittany, following a visit to Pole Cyber, Inria, Sekoia.io and Orange Cyberdefense. From Open XDR to digital sovereignty and NIS2 compliance. Cyber resilience, proactive approach and MrBenny.com product.
Learn more

Real Digitalization: 3 New Case Studies on ERP Quoting Automation, Forex Governance, and E-Commerce Performance

16.12.2025
Three digitalization projects by OPTI explained: AI quoting on top of Entersoft ERP, HubSpot CRM governance for Forex compliance, and ecommerce refactoring for UX speed, technical SEO, and higher conversion.
Learn more

Google Cloud Day and the Month of Launches: From Promises on Stage to Gemini 3 and Autonomous Agents in Production

05.12.2025
An OPTI analysis of the news from Google Cloud Day Romania and the critical launches that followed: File Search (managed RAG), Gemini 3 (the new world leader in LLM), and AI Agents in Google Workspace. What does this mean for small and medium-sized..
Learn more

End of Siloed Data: A Guide to HubSpot's Data Hub & Google's Gemini AI File Search 2025

12.11.2025
Learn how HubSpot's Data Hub unifies CRM data and Google's Gemini File Search offers a managed RAG system. Our guide shows how to integrate both through AI agents. Request a demo
Learn more

A Technical Guide to Black Friday (Behind the Scenes). How We Prepare E-commerce Platforms for High Traffic

05.11.2025
Prepare your e-commerce store for Black Friday. Our technical guide covers database optimization, stress testing, WAF security, and scalability to handle high traffic. From Google Cloud Partner OPTI.
Learn more

Individual Certifications

Data Integration logo

HubSpot Data
Integrations Certified

Marketing Hub Implementation logo

Marketing Hub
Implementation Certified

Marketing Hub Software logo

HubSpot Marketing
Software Certified

Objectives Based Onboarding logo

Objectives-Based
Onboarding Certified

Platform Consulting logo

Platform Consulting
Certified

Salesforce Integration logo

Salesforce Integration
Certified

Sales Hub Implementation logo

Sales Hub
Implementation Certified

Sales Hub Software logo

HubSpot Sales
Software Certified

Service Hub Software logo

Service Hub
Software Certified

CMS for developers logo

HubSpot CMS Developer
Certified

HubSpot Reporting logo

HubSpot Reporting
Certified