Brief of March 2026
Google Cloud launches, New York event and B2B projects
In newsletter: Two case studies, MrBenny award and OPTI community.
See March BriefPage 10 of 12
A Guide to Managing Email Subscription Lists in HubSpot
29.11.2022
Learn how to manage your contacts' email subscription preferences in HubSpot. This guide covers updating individual contacts, bulk updates, and using workflows for automation.
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How to Integrate HubSpot with an ERP or CRM using Webhooks
21.11.2022
A technical guide on using HubSpot webhooks to transfer data from your CRM to an external ERP or proprietary system without middleware. Covers Webhooks API and workflow actions.
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OPTI Creates New Academic Website for Center for Research in Applied Ethics
28.07.2022
OPTI has launched the new website for the Center for Research in Applied Ethics (ccea.ro), part of the University of Bucharest, featuring a modern design and content modules.
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OPTI is Hiring a Business Development Executive in Bucharest
26.07.2022
OPTI Systems is hiring a Sales or Business Development Manager to join our team in Bucharest, focusing on our software products, client relations, and innovation management.
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OPTI Launches "Reader's Map" Gamification Campaign for Arthur Publishing
01.07.2022
OPTI has launched the "Reader's Map on Summer Holiday 2022" for Arthur publishing house, an interactive campaign to encourage reading among school children.
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How to Use HubSpot Chatbots to Improve Customer Experience
31.05.2022
A guide to setting up and using HubSpot's chatbot builder. Learn how to create bots from templates for lead qualification, support tickets, and booking meetings.
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How to Choose the Right Chatbot for Your Business
20.05.2022
An overview of the different types of chatbots (Rule-Based vs. AI-Based) and their benefits, including 24/7 support, reduced workload, and gathering business insights.
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A Guide to HubSpot Workflows for Email Marketing Automation
10.05.2022
Learn the key steps to creating effective email marketing automation using HubSpot Workflows, from setting enrollment criteria and goals to testing and launching your campaigns.
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How to Import and Analyze Shopify Data in HubSpot
29.04.2022
Learn how to integrate your Shopify e-commerce store with HubSpot to sync products, orders, and customers for advanced marketing automation and reporting.
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How to Use HubSpot Reports to Get Actionable Business Insights
20.04.2022
An overview of key sales reports available in the HubSpot Report Library, including "Closed revenue vs. goal" and "Meetings booked by rep," to help you track performance.
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