Brief of March 2026
Google Cloud launches, New York event and B2B projects
In newsletter: Two case studies, MrBenny award and OPTI community.
See March BriefPage 2 of 3
Case Study: Advanced Lead Tracking in HubSpot
October 2024. Case Study: How we ensured full lead source traceability and data integrity for Spatz Medical by capturing UTM parameters and implementing automated data validation.
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Case Study: Global Search for UiPath in HubSpot
September 2024. Case Study: How we built a global search portal for UiPath on the HubSpot platform, unifying content from multiple sites and increasing search impressions by 500%.
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Case Study: Creating a B2B Affiliate Portal for eCommerce
April 2024. Case Study: How we implemented a B2B affiliate portal for an publishing company to manage business clients, promotions, and orders.
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Case Study: Delivering Cybersecurity Awareness Training
April 2024. Case Study: How we delivered a cybersecurity training program for the Bucharest Bar Association to increase employee awareness and mitigate digital risks.
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Case Study: Building an Academic Website (CCEA)
April 2024. Case Study: How we built a modern academic website for the Center for Research in Applied Ethics (University of Bucharest) to disseminate publications and resources.
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Case Study: Protecting Digital Books with Readium DRM
April 2024. Case Study: How we implemented the LCP/Readium DRM system for ARTHUR Publishing to protect their digital books (ebooks) from unauthorized distribution.
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Case Study: Gamification to Encourage Summer Reading
April 2024. Case Study: How we built an interactive online platform ("Reader's Vacation Map") for ARTHUR Publishing to gamify and encourage summer reading for children.
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Case Study: Digitizing the Bucharest Bar Association
April 2024. Case Study: How we digitized the Bucharest Bar Association with the "Electronic Registry 2024" project, implementing online submissions and digital signatures.
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Case Study: Automated Web Testing with BugBug
March 2024. Case Study: How we streamlined the Quality Assurance process for ART Publishing by implementing the BugBug automated testing platform for their eCommerce portals.
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Case Study: UX for a Digital Legal Library
March 2024. Case Study: How we improved the digital reading experience for the Hamangiu Legal Library by adding annotations, bookmarks, and other user-centric tools.
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Testimonials
I worked with OPTI for integrating SaaS services into our HubSpot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability
Vlad Ionescu
UI Path
The team of specialists at OPTI helped us move UiPath’s website to HubSpot and integrate various SaaS services to create a unitary experience for our customers. Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Bădiță
UI Path
OPTI is great in identifying solutions and implementing them in a timely manner. From API integrations, technical investigations, and diagnosis to extensive platform migrations, OPTI can do it all, and it does it very well!
Monica Condrache
Senior Project Manager & Marketing Automation Specialist, NNC
OPTI has been a key partner which allowed us to go to market fast at a moment when our teams were in their infancy. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristian
Technical Director, Playwing
OPTI has been our main partner in web software development, web maintenance and web hosting for our business. We recommend their skills in software development as our requests and input are quickly translated into results, thus having a short launch-cycle.
Bianca Chirică
ART Publishing House
Launching my personal artistic website and blog has been one of the most beautiful recent moments. As I shared the news with the world, I appreciated the quality of effort and the magisterial touch of the team at OPTI and its founder, Marian Călborean. They helped with everything: graphic identity and layout, the organization of my projects and work and developing ways to update continuously the website content. I welcome the collaboration and warmly recommend their abilities.
Alina Purcaru
writer
OPTI is one of our main partners for highly technical Marketing Automation projects. As a HubSpot Partner, we always receive technical requirements from clients with advanced tech stacks. OPTI was great in identifying solutions and implementing them in a timely manner. From API integrations, technical investigations, and diagnosis to extensive platform migrations, OPTI can do it all, and it does it very well!
Monica Condrache
Senior Project Manager & Marketing Automation Specialist, NNC
The team of specialists at OPTI helped us move UiPath’s website to HubSpot and integrate various SaaS services to create a unitary experience for our customers. Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Bădiță
UI Path
I worked with OPTI for integrating SaaS services into our HubSpot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability
Vlad Ionescu
UI Path
OPTI has been a key partner which allowed us to go to market fast at a moment when our teams were in their infancy. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristian
Technical Director, Playwing
OPTI has been our main partner in web software development, web maintenance and web hosting for our business. We recommend their skills in software development as our requests and input are quickly translated into results, thus having a short launch-cycle.
Bianca Chirică
ART Publishing House
Launching my personal artistic website and blog has been one of the most beautiful recent moments. As I shared the news with the world, I appreciated the quality of effort and the magisterial touch of the team at OPTI and its founder, Marian Călborean. They helped with everything: graphic identity and layout, the organization of my projects and work and developing ways to update continuously the website content. I welcome the collaboration and warmly recommend their abilities.
Alina Purcaru
writer