Why does ChatGPT fail in B2B? Discover how Hybrid AI Architecture (neuro-symbolic) protects data and combines neural networks with strict business rules for distribution, manufacturing, and B2B.
Major 2025-2026 updates to Vertex AI Search for commerce: Conversational Search API, Merchandising Console with Agentic Explainability, and UCP readiness. Case studies from Toolstation and Grupo Casas Bahia. Hybrid ERP integration by OPTI Software.
BeeGlobal & System2 conference in New York, April 28, 2026. Marian Călborean (OPTI Software) presents hybrid AI architecture and guardrails in Google Cloud. In-person event in Manhattan.