Case Study: OPTI Wins Silver at Romanian PR Awards for ARTHUR Project

05.12.2022

IT News & Guides Software Development e-Learning Platform e-Learning and Publishing

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The interactive map created for the Arthur publishing house ("THE READER'S MAP ON SUMMER HOLIDAY 2022"), launched by OPTI in June of this year, won the Silver Award for Excellence, alongside "Netflix & MSL The Practice". Both are included in the Culture, Art category, at the Romanian PR Award XX.

The campaign aims to encourage reading during the summer holidays among schoolchildren. They can read 20 books over a period of 12 weeks, and anyone can join the campaign to note down the books as they read them, including the number of pages read. Or they can create a reading list with the books intended to be read.

Einstein himself is recruiting readers

See how many pages you have already read

Starts from the first week - school is out

Danger at sea

School is back

For this project, OPTI focused on the user experience, especially on the background animations.

OPTI is the long-standing technology partner of ART Publishing House and we are proud of this collaboration.

References

We have been acquainted with OPTI since 2009 when they re-built the web services of our publishing house. They have been our main partner since for web software development, ERP and CRM integrations and infrastructure hosting. Our requests and input are quickly translated into results, thus having a short launch-cycle. We recommend their capability to audit and estimate technical tasks and their support services that see bug fixing as a priority, helping to maintain a high reputation with our customers.

Bianca Chirica

Manager, Grupul Editorial ART

Bianca Chirica

Manager, Grupul Editorial ART

Quick Questions

What is the TLDR (conclusion)?

This award recognizes the project's success in using gamification to drive user engagement. By creating an interactive and rewarding experience, we helped ARTHUR build a community around reading and achieve their campaign goals.

What technologies and methodologies are involved?

Technologies: Romanian PR Awards, Silver Award for Excellence
Methodologies: Gamification, Content marketing, Public Relations (PR), Web development