OPTI Launches "Reader's Map" Gamification Campaign for Arthur Publishing

01.07.2022

IT News & Guides Software Development e-Learning Platform e-Learning and Publishing

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OPTI launched an interactive map for Arthur publishing house called "READER'S MAP ON SUMMER HOLIDAY 2022". See it live here ➛

The campaign aims to encourage reading during the summer vacation among school children. They can read 20 books in a period of 12 weeks and anyone can enroll in the campaign to note down the books as they read them, including the number of pages read. Or they can create a reading list with the books intended to read.

Live Map ➛

If you want a campaign or online gamification page, please contact us at [email protected].

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References

We have been acquainted with OPTI since 2009 when they re-built the web services of our publishing house. They have been our main partner since for web software development, ERP and CRM integrations and infrastructure hosting. Our requests and input are quickly translated into results, thus having a short launch-cycle. We recommend their capability to audit and estimate technical tasks and their support services that see bug fixing as a priority, helping to maintain a high reputation with our customers.

Bianca Chirica

Manager, Grupul Editorial ART

Bianca Chirica

Manager, Grupul Editorial ART

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What is the TLDR (conclusion)?

This project is a perfect example of gamification in marketing. By turning the act of reading into an interactive game with progress tracking, we created an engaging experience that boosted participation and brand loyalty for the publishing house.