Mr.Benny Platform Completes EBRD's "Advice for Small Businesses" Programme

OPTI announces the successful completion of the EBRD Advice for Small Businesses (ASB) programme for MrBenny.com, its cybersecurity and IT-risk management platform.

Mr.Benny acts as a smart assistant for managing assets, network topology, and cybersecurity exposure, combining inventory, vulnerability context, and compliance guidance in a single, intuitive dashboard that’s accessible to both IT and compliance teams.

Sharpening Strategy and Market Readiness

Throughout the programme, the OPTI team worked closely with EBRD advisors to refine MrBenny’s market positioning, commercial model, and distribution path, with a strong focus on Managed Service Providers (MSPs) and partner-led onboarding. The collaboration also included stress-testing product narratives for different buyer personas - from system administrators to compliance leads and MSP operators.

The results are now visible on mrbenny.com, where the live product pages and onboarding flows clearly articulate the platform’s outcomes:

• Full asset visibility across IT environments.
• Risk scoring aligned with current and upcoming regulatory frameworks such as NIS-2.
• Faster incident response through integrated automation and contextual awareness.

Translating Strategy into Execution

ASB projects are designed to help SMEs translate strategy into measurable execution. For Mr.Benny, this translated into:

• A lean pricing structure aligned with real usage and assets under management.
• A partner playbook for pilot deployments and MSP distribution.
• A content roadmap built around tangible customer outcomes such as risk reduction and compliance readiness.

“We exit the programme with a clearer value story and a partner-first route to market,”said Marian Călborean, CEO of MrBenny and Managing Partner at OPTI.

What’s Next

In 2025, the focus will remain on expanding the partner ecosystem through quick pilot projects and transparent, asset-based pricing. Development will also continue for compliance-oriented tools addressing NIS-2 controls, which are already integrated into the latest version of the MrBenny platform.

If you are an integrator, MSP, or distributor interested in cybersecurity, please contact us at [email protected] or visit mrbenny.com ➛ to schedule a meeting.