OPTI Launches New Websites for ART Publishing House

23.03.2022

IT News & Guides Software Development e-Learning Platform e-Learning and Publishing

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Last Wednesday, some of the publishing houses most beloved by the Romanian public received a major facelift. Web visitors are met with modern sleek design, speed and ease of use. The websites of ART, Paladin, Youngart, Grafic and Carteacugenius offer visitors the possibility of searching, reviewing, rating and buying new and classic books. The new websites have an airy design and improved content, helping the publishing houses fulfil their mission. To provide the best services on the Romanian book market.

During the development of the new platforms, OPTI Systems focused on the user experience, simplifying navigation and facilitating access to information from any device, desktop or mobile. New facilities of the ART reader community include:

- vouchers for each order;

- personalized recommendations and promotions;

- reviews and comments;

OPTI is the long-time technological partner of the ART Publishing House and we are proud of this collaboration.

References

We have been acquainted with OPTI since 2009 when they re-built the web services of our publishing house. They have been our main partner since for web software development, ERP and CRM integrations and infrastructure hosting. Our requests and input are quickly translated into results, thus having a short launch-cycle. We recommend their capability to audit and estimate technical tasks and their support services that see bug fixing as a priority, helping to maintain a high reputation with our customers.

Bianca Chirica

Manager, Grupul Editorial ART

Bianca Chirica

Manager, Grupul Editorial ART

Quick Questions

What is the TLDR (conclusion)?

This project involved a complete website redesign and migration to a modern Content Management System (CMS). The focus was on improving mobile responsiveness and page speed to enhance the user experience and support the publisher's eCommerce goals.

What technologies and methodologies are involved?

Technologies: Web Design, UI/UX, CMS (Content Management System)
Methodologies: Web development, Web design, User Experience (UX), eCommerce, Content management (CMS)