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At Inbound 2021 Hubspot launched Business Units, a new add-on in Marketing
Hub Enterprise. This allows users to manage multiple brands in a single and
shared Hubspot portal so it is a critical upgrade for companies with
multiple divisions or brands.
Benefits of Hubspot Business Units:
1) Cost Savings: Since there is no need to create new HubSpot instances for
each brand, you can cut down on subscription costs
2) Declutter your assets: Having separate subscription centers allows
managing branded content preferences instead of unsubscribing from the
entire parent company
3) Separate brand performance: Reporting tools can be split by Busines
Unit, allowing a more detailed view of specific metrics
4) Integration with 3rd party apps: All the integration will work also
within Business Units. You can associate one account for every Business
Unit.
“Business Units in HubSpot mean we can keep marketing teams and assets
distinct and make our everyday work much more straightforward." says Elise
Grabriele, Director of Digital Marketing Operations at Hubspot. "We have
branding and integrations enabled with Business Units which gives us great
clarity, as each brand utilizes different logos and colors. We mark
contacts and companies by Business Unit as well as forms which lets us know
easily which of our brands a contact interacts with.”
Quick Questions
What is the TLDR (conclusion)?
Using HubSpot Business Units is essential for companies that need to maintain separate brand identities. It allows you to host content on multiple domains, create unique email subscription preferences for each brand, and segment your analytics without needing separate HubSpot accounts.
What technologies and methodologies are involved?
Technologies: HubSpot (Marketing Hub Enterprise, Business Units), Brand Domains Methodologies: Brand management, Data segmentation, Personalization, Multi-brand strategy
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![[UPDATE] The Romanian startup awards will be presented on March 12. Mr. Benny won 3rd place at the Romania Startup Awards 2026.](/images/new-post/small_long-romania-startup-awards-2026-mrbenny.jpg "[UPDATE] The Romanian startup awards will be presented on March 12. Mr. Benny won 3rd place at the Romania Startup Awards 2026.")
