Data Tracking for a Multiplayer Game in Google BigQuery (Playwing) - case study

06.11.2024

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While Playwing, a European video game development was working on a new free-to-play multiplayer game with hopes for global success, it recognized the need for a solid tracking and analytics system to provide their development team with a clear understanding of player behavior and monetization potential.

In collaboration with OPTI, Playwing developed a tracking system in Google BigQuery and Data Studio, contributing to the game’s successful launch in the global market.

For a detailed look into our solutions explore the full case study here.

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References

OPTI has been a key partner which allowed us to go to market with micropayments, billing and ecommerce fast when our teams were in their infancy. They continued to remain a valuable partner that sustained our business growth by delivering analytics and other features when we needed them and by offering swift and efficient support in critical moments. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !

Cristi D.

Dev Manager, Playwing

Cristi D.

Dev Manager, Playwing

Quick Questions

What is the TLDR (conclusion)?

This project focused on building a scalable gaming analytics pipeline. The core challenge was to ingest massive volumes of event data from the game servers into Google BigQuery and then use Looker Studio to create real-time dashboards for the development team.

What technologies and methodologies are involved?

Technologies: Google BigQuery, Looker Studio (Data Studio)
Methodologies: Gaming Analytics, Business Intelligence, Data Warehousing, Data visualization