AI in Action: 3 New Case Studies on AI for infrastructure, financial analysis and marketing with AR

Artificial Intelligence isn't just a concept; it's a concrete tool we use to solve diverse business problems.

Over the past month, OPTI Software published three case studies on AI in three unique projects: modernizing critical IT infrastructure, automating complex financial analysis , and creating interactive retail experiences.

Each project highlights the data analysis and automation capabilities that power our AI Sales Platform ➛. Deep technical expertise translates into a competitive advantage for our clients, as increasing conversion rate and time savings.

AI-Ready Infrastructure: Speed & Security

For high-profile organizations like the Bucharest Bar Association and ART Publishing Group, we modernized the infrastructure for web, email and sales underlying tens of thousands of users per day. We applied DevOps principles and used Google Gemini to optimize caching rules and proactively monitor systems, resulting in a speed increase of up to 50% and over 99.9% uptime.

→ Read the full case study here

Financial Analysis: Indicator Analysis from 3 Hours to 4 Minutes

Manually analyzing dozens of daily financial reports is a slow and error-prone process. For an asset management client, we built a custom business intelligence (BI) pipeline that uses Vertex AI to read and interpret over 60 pages daily and a historical set, generating a market sentiment score. We cut down the analysis time from over 3 hours to under 4 minutes.

→ See how we automated the process here

Retail & Marketing: Augmented Reality In-Store

How do you convince a customer to try a nail polish shade without a physical tester? For the launch of the "Schneewittchen" collection by Essie (L'Oréal), we created an in-store augmented reality (AR) experience.

The application allows customers to see in real-time how each shade looks on their own nails via an in-store tablet. This project is a perfect example of interactive marketing that bridges the digital and physical worlds, driving engagement and creating a memorable retail experience.

→ Explore the AR case study here

Testimonial

One of our partners from these projects described the collaboration as follows:

"OPTI are always fast, also always prepared and friendly in discussing things in detail. After the upgrade we finally saw email confirmations arriving in under a minute consistently." — Dan Zaharia, IT Manager, Bucharest Bar Association

Follow us on LinkedIn

These case studies are published as well on our LinkedIn page ➛. We invite you to follow the OPTI Software page on LinkedIn to stay updated on our latest projects, technical insights, and product news, including our Mr.Benny ➛ cybersecurity platform and the AI Sales Platform ➛.