We deliver

Technological Partnership

If you're an agency looking for a software dev partner, OPTI has built a legacy of developing products with measurable reliability and ROI. We allocate team members accordingly, such as business analysts, data or app programmers, testers etc
  • Agile and reliable web and mobile apps
  • Only the right technology for the job
  • Cross-platform integration
  • Software that scales linearly with your baseline
Marketing tools

Concrete Solutions

Mailchimp, CampaignMonitor, our own fast & secure mass-emailing platform (no spam allowed)
Marketing operations in HubSpot need technical consulting, such as when using workflows or even coding for adding new UX, facilities or integrations
Syncing and tracking all campaign assets, ensuring smooth campaign runs on multiple pages and websites
mitigate-against-data-loss-and-ensure-business-compliance
Taking buggy Wordpress sites and turning them back to life. Tech: PHP, MySQL, WP, WP plugins
EU data protection & Compliance
We developed proprietary algorithms and methods to track users
uninterrupted-content-delivery-from-a-to-z
Guarantee uptime above 99.9%, redundancy and scaling on our own infrastructure or Google Cloud.


Why OPTI?

  • Focus on Business Processes & Automation – not just cloud, but operational results.
  • Expertise in ERP/CRM (e.g. HubSpot) – clean pipelines for leads and sales, analytics in Google Cloud.
  • AI as a Competitive Advantage – we design Gemini agents on your data (while respecting security and compliance).
  • Security Culture – ISO 27001, SRE runbooks, “security-by-default” controls.
  • International Experience – Romania, European Union, Israel, United States of America.
our-know-how
what's your challenge?

Are you interested?

Get a Free Audit
what's your challenge?

Are you interested?

Schedule a meeting

Get a Free Audit

Individual Certifications

Data Integration logo

HubSpot Data
Integrations Certified

Marketing Hub Implementation logo

Marketing Hub
Implementation Certified

Marketing Hub Software logo

HubSpot Marketing
Software Certified

Objectives Based Onboarding logo

Objectives-Based
Onboarding Certified

Platform Consulting logo

Platform Consulting
Certified

Salesforce Integration logo

Salesforce Integration
Certified

Sales Hub Implementation logo

Sales Hub
Implementation Certified

Sales Hub Software logo

HubSpot Sales
Software Certified

Service Hub Software logo

Service Hub
Software Certified

CMS for developers logo

HubSpot CMS Developer
Certified

HubSpot Reporting logo

HubSpot Reporting
Certified

References

Worldwide Partners

Steps Overview

Step 1: Understanding the Campaign's Technical Objective

We act as your agency's technical department. We start by understanding exactly what technical need your client's campaign has: an API integration, a microsite, a complex HubSpot automation, etc.

Step 2: Technical Proposal and Planning

We translate the marketing need into a technical solution. We provide you with a clear action plan, a detailed quote, and an implementation timeline, allowing you to present a complete solution to the end client.

Step 3: 'White-Label' Software Development

We develop the technical solution in close collaboration with the agency's account manager. We work in the background, respecting the visual identity and branding requirements of your client.

Step 4: Implementation and Handover to the Agency

We deliver the completed and tested technical component. We ensure a smooth handover to the agency team, providing the necessary documentation and support so you can manage the client relationship.

Step 5: Long-Term Technical Support

We remain your trusted technical partner. We offer maintenance and support for the solutions we develop, allowing you to offer complex technical services to your clients without having an in-house development team.

Quick Questions

I'm a marketing agency. How can a technical partner like OPTI help me?

We can extend your technical capabilities by handling custom software development, complex API integrations (e.g., HubSpot with other platforms), data migrations, and automation, allowing you to focus on strategy and creativity.

Do you build custom HubSpot integrations that don't exist in the App Marketplace?

Yes, this is one of our specialties. We develop custom integrations to connect HubSpot with any ERP system, billing platform, or proprietary software, creating automated and efficient data workflows.

What is your experience in marketing automation?

We have extensive experience in creating complex workflows in HubSpot and other platforms. We automate lead nurturing campaigns, lead scoring processes, and data syncs to increase efficiency and personalize communication at scale.

How do you ensure the security of our clients' data during projects?

We are ISO 27001 certified for information security. We follow strict data management, encryption, and access control protocols to guarantee the confidentiality and integrity of your clients' data throughout our collaboration.

What technologies and methodologies are involved?

Technologies: CRM Platforms: HubSpot, Salesforce, Pipedrive, FreshSales, Zoho. Marketing: MailChimp, CampaignMonitor, WordPress, WooCommerce.
Methodologies: Marketing automation, Workflows, Campaign Analysis, Lead scoring, A/B testing, Data syncronisation

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Last updated: 16.02.2026

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