We deliver

Online Shopping

OPTI builds successful online stores, integrates them with your warehouse and office flows and automates your sales processes.
  • Product and Stock management
  • Order and Invoice management
  • Reservations, wishlists, notifications
  • Semantic and faceted search
  • High availability and redundancy
  • SEO, affiliates, ad networks and analytics
  • Customer support and traceability
Ecommerce - go public

E-commerce Solutions

LAMP frameworks or cloud solutions
We can use Yii, Simfony, Laravel. We also support Woocommerce and Shopify.
Integration with ERP, WMS, CRM, payment providers
We support tens of ERPs, WMSs, CRMs (such as HubSpot), payment providers (such as Stripe)
Semantic and faceted search and filters
Our search servers index non-English languages and provide speed.
mitigate-against-data-loss-and-ensure-business-compliance
EU/US data protection & compliance.
GDPR / HIPAA and other requirements to ensure compliance
EU data protection & Compliance
Load balancing și caching
Livrarea conținutului către utilizatori în câteva milisecunde. Tech: Varnish, nginx
uninterrupted-content-delivery-from-a-to-z
High Availability
Garantarea uptime, infrastructură redundantă și scalare orizontală.

Why OPTI?

  • Focus on Business Processes & Automation – not just cloud, but operational results.
  • Expertise in ERP/CRM (e.g. HubSpot) – clean pipelines for leads and sales, analytics in Google Cloud.
  • AI as a Competitive Advantage – we design Gemini agents on your data (while respecting security and compliance).
  • Security Culture – ISO 27001, SRE runbooks, “security-by-default” controls.
  • International Experience – Romania, European Union, Israel, United States of America.
our-know-how
what's your challenge?

Interested?

Schedule a meeting

Get a Free Audit
what's your challenge?

Interested?

Schedule a meeting

Get a Free Audit

Success Stories

Read All Studies from OPTI

References

Steps Overview

Step 1: Business Model and Flow Analysis

We study your business model (B2B/B2C), sales channels, and logistics processes. We define the specific requirements for product, stock, order, and customer management.

Step 2: Platform Selection and Architecture Design

We recommend the right platform (WooCommerce, Shopify, custom) and design the technical architecture, including the integration plan with essential systems: ERP (for stock and pricing), WMS (for logistics), and CRM (for customer data).

Step 3: Online Store Development and Customization

We build and customize the online store, from UI/UX design to developing specific functionalities (e.g., custom pricing for B2B, advanced search modules).

Step 4: Payment and Shipping Systems Integration

We implement and configure integration with local (Netopia) and international (Stripe) payment processors, as well as with major courier companies, to automate the process from order to delivery.

Step 5: Optimization, Launch, and Maintenance

Before launch, we optimize the site for speed (SEO) and security. After go-live, we offer maintenance, performance monitoring, and technical support services to ensure continuous and efficient operation.

Quick Questions

Which eCommerce platform do you recommend: WooCommerce, Shopify, or a custom solution?

The recommendation depends on your business complexity. WooCommerce is flexible, Shopify is user-friendly, and a custom solution offers unique scalability and features. We analyze your needs to choose the best option.

How do you integrate an online store with my existing ERP or WMS system?

We create custom integrations via API or other methods to sync stock, orders, customers, and prices in real-time between the eCommerce platform and your ERP/WMS (Warehouse Management System).

Can you integrate Romanian payment processors like Netopia?

Yes, we have extensive experience integrating the main Romanian payment processors, including Netopia, mobilPay, or LibraPay, alongside international solutions like Stripe, ensuring a smooth payment experience for your customers.

How do you ensure the performance of a high-traffic online store?

We use caching technologies (Varnish, Redis), Content Delivery Networks (CDNs) like Cloudflare, and a scalable cloud infrastructure (Google Cloud) to guarantee fast loading speeds and high availability (uptime) even during peak periods.

What technologies and methodologies are involved?

Technologies: Platforms: Custom eCommerce, WooCommerce, Shopify. Frameworks: Yii, Symfony, Laravel. Technologiees: Semantical search (Google Vertex AI for ecommerce, Sphinx, Elasticsearch), Varnish, Nginx
Methodologies: Integration ERP/WMS/CRM (HubSpot), SEO Optimization, Stock and order management, Payment systems (Stripe, Netopia, Libra).

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Last updated: 16.02.2026

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