Case Study: Global Search for UiPath in HubSpot

Case Studies Software Development HubSpot Services and CRM eCommerce and Online B2B

Introduction

As UiPath expanded its global web presence, integrating various digital assets into a cohesive search experience became a pressing need.

With content spread across multiple platforms—including the main HubSpot website and other sites like the Knowledge Base, Blog, Academy, and Discussion Boards—UiPath required a solution that could unify these resources into a single search capability.

OPTI stepped in to develop this capability that would meet UiPath’s diverse needs. Following the launch, UiPath saw a dramatic 500% increase in search impressions, making the search module the most visited page on their main website.

Challenges

As a booming startup, UiPath faced several challenges in creating a unified search experience.

UiPath’s content was scattered across multiple platforms beyond HubSpot (the tech of the main website).
A single, accessible point of entry for users to search across all of UiPath’s web properties was needed.
The search system needed to be reliable, structured, and fast and to accommodate varied content types and formats across the platforms.

"The team of specialists at OPTI helped us move UiPath’s website to HubSpot and integrate various SaaS services to create a unitary experience for our customers. Well done, clear communication and management plus quick adaptation to new technologies and learning potential."

- Mihai Bădiță, UI Path

Solution

OPTI planned a robust solution by leveraging Algolia’s search-as-a-service and revamping HubSpot’s search functionality. A four-step development process followed.

Continuous indexing of all relevant web portals was established, ensuring that all of UiPath’s content was searchable and up-to-date.
The existing HubSpot search function was replaced with a custom-built module designed to optimize user experience and search efficiency.
Advanced features like auto-suggest, categorized results, and real-time updates were implemented to improve the usability of the search function.
An intermediary server was set up to manage the indexing of translated content so that global users could access content in their preferred language.

The solution utilized Algolia, a leading search-as-a-service platform, to deliver a unified and blazing-fast search experience. By indexing content from multiple platforms into a single interface, we solved a major content management system (CMS) challenge for a global company, greatly increasing information accessibility

Results

Unified search functionality

Users can now search across all of UiPath’s platforms from a single entry point, making the search experience more cohesive.

Organized search results

Information is categorized by content type, source platform, and relevance, enabling users to find what they need quickly.

Scalable search solution

The system was designed to easily incorporate new content and platforms, with updates reflected in the search results almost instantly.

Optimized accessibility

The search module is compatible with various devices and operating systems, supporting a global, multilingual user base.

Enhanced search insights

The search system allows UiPath to track user behavior and optimize content based on search trends.

Fast and reliable search

The search system is quick and does not depend on the other platforms, ensuring continuous access to the already indexed content.

References

The team helped us move UiPath’s website to Hubspot and integrate various SaaS services to create a unitary search experience for our customers. Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.

Mihai Badita

Business Dev Manager, UiPath

I’ve known OPTI for more than ten years. They estimated various web projects or web project extensions, concerning technologies ranging from WordPress to vanilla javascript. I worked with them for integrating SaaS services into our Hubspot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability.

Vlad Ionescu

Partner, Triggify

Mihai Badita

Business Dev Manager, UiPath

Vlad Ionescu

Partner, Triggify

Quick Questions

What was UiPath's main challenge?

The company's content was spread across dozens of different platforms (main site, blog, academy, etc.), and users could not search for information in one single place.

What technology powered the new search engine?

We used the search-as-a-service platform from Algolia to index content from all relevant sites and deliver fast, categorized results.

Was HubSpot's native search functionality used?

No, the native functionality was completely replaced with a custom-built module designed to integrate with Algolia and provide a superior user experience.

What was the measurable impact of the project?

After launch, the new search module became the most visited page on the main site, registering a 500% increase in search impressions.

What is the TLDR (conclusion)?

What technologies and methodologies are involved?

Technologies: HubSpot, Algolia, API, Web: Javascript, HTML, CSS, HubL
Methodologies: Search-as-a-Service, Multi-platform content indexing, Automatic search suggestions, Content management (CMS).