In 2022, ARTHUR Publishing House launched an initiative called the "Reader’s Map for Vacation" to foster a love of reading among school children during the summer break.
The goal was to encourage young readers to engage with a curated selection of 20 books over 12 weeks, creating a fun and interactive way to promote literacy and continuous learning outside the classroom.
Making children read during the summer break is not an easy task to accomplish, but ARTHUR thought their aim through three phases.
Engagement - Finding a way to make reading appealing to children during their vacation time, with interactive gameplay.
Tracking progress - Providing a system for users to easily track the books they read, so they can leave some for later and be reminded.
User interaction - Allowing users to create personalized reading lists and note down their progress and share it with others online.
To address these challenges, OPTI developed an interactive online platform.
Enrolment and objectives
The project won the Silver Award for Excellence, next to "Netflix & MSL The Practice".
Both are included in the "Culture, Art" category at Romanian PR Award XX.
This project is an excellent example of gamification applied to education. By turning reading into a game with clear goals and progress tracking, we significantly increased children's engagement over the holiday, demonstrating that marketing can also serve a powerful educational purpose
Gamification, Content marketing, User progress tracking, Engagement campaigns, PR
Article written by
Senior Software Engineer (with OPTI since 2013). eCommerce, database and backend optimization.
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![[UPDATE] The Romanian startup awards will be presented on March 12. Mr. Benny won 3rd place at the Romania Startup Awards 2026.](/images/new-post/small_long-romania-startup-awards-2026-mrbenny.jpg "[UPDATE] The Romanian startup awards will be presented on March 12. Mr. Benny won 3rd place at the Romania Startup Awards 2026.")
