Brief of March 2026
Google Cloud launches, New York event and B2B projects
In newsletter: Two case studies, MrBenny award and OPTI community.
See March Brief
Case Study: Financial Sentiment Analysis with GenAI & Google Cloud
September 2025. Case Study: How we transformed 4 years of dense financial reports into a daily sentiment score which is generated in 4 minutes using Google Gemini and Vertex AI.
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Case Study: Automating Quotes with HubSpot & Google Cloud
March 2025. Discover how we automated the quotation process for Evoterm by integrating HubSpot with Google Cloud, saving time and eliminating manual errors.
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Case Study: Advanced Lead Tracking in HubSpot
October 2024. Case Study: How we ensured full lead source traceability and data integrity for Spatz Medical by capturing UTM parameters and implementing automated data validation.
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Case Study: Global Search for UiPath in HubSpot
September 2024. Case Study: How we built a global search portal for UiPath on the HubSpot platform, unifying content from multiple sites and increasing search impressions by 500%.
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Case Study: Creating a B2B Affiliate Portal for eCommerce
April 2024. Case Study: How we implemented a B2B affiliate portal for an publishing company to manage business clients, promotions, and orders.
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Case Study: Digitizing the Bucharest Bar Association
April 2024. Case Study: How we digitized the Bucharest Bar Association with the "Electronic Registry 2024" project, implementing online submissions and digital signatures.
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Case Study: Automated Web Testing with BugBug
March 2024. Case Study: How we streamlined the Quality Assurance process for ART Publishing by implementing the BugBug automated testing platform for their eCommerce portals.
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Case Study: Invoice Automation with HubSpot & EasyBill
February 2024. Case Study: How we automated the invoicing process for a German company by integrating the HubSpot platform with EasyBill, reducing manual tasks by over 50%.
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Case Study: Integrating Bulk SMS Sending into HubSpot
February 2024. Case Study: How we developed the SMSIt! application to enable sending millions of SMS messages directly from HubSpot, as used by Maccabi Tel Aviv.
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Case Study: Modernizing a Digital Infrastructure
December 2023. Case Study: How we revitalized the Bucharest Bar Association's digital infrastructure by rebuilding their website, mobile apps (iOS/Android), and ERP integrations.
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Case Study: Migrating Emails from FreshSales to HubSpot
November 2023. Case Study: How we successfully migrated 750,000 emails from FreshSales into HubSpot while maintaining data integrity and contact associations.
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Case Study: Consolidating HubSpot Accounts
November 2023. Case Study: How we streamlined operations and reduced costs for a client by consolidating two different business units into a single HubSpot account.
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Case Study: Custom Gaming Analytics Dashboard
April 2023. Case Study: How we developed a unified analytics dashboard for Playwing to simplify the analysis of in-game events and payment data from multiple sources.
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Case Study: Mobile Micropayments Platform for Gaming
March 2023. Case Study: How we developed a scalable platform for Playwing that handles billions of mobile micropayments globally by integrating hundreds of payment systems.
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Case Study: Digitizing a Legal Library
February 2023. Case Study: How we digitized the 50,000-book library of the Bucharest Bar Association using a customized open-source solution for management and reservations.
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Case Study: Automated Task Distribution System
January 2023. Case Study: How we developed an automated and fair system for distributing tens of thousands of legal assignments to lawyers in the Bucharest Bar Association.
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Testimonials
I worked with OPTI for integrating SaaS services into our HubSpot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability
Vlad Ionescu
UI Path
The team of specialists at OPTI helped us move UiPath’s website to HubSpot and integrate various SaaS services to create a unitary experience for our customers. Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Bădiță
UI Path
OPTI is great in identifying solutions and implementing them in a timely manner. From API integrations, technical investigations, and diagnosis to extensive platform migrations, OPTI can do it all, and it does it very well!
Monica Condrache
Senior Project Manager & Marketing Automation Specialist, NNC
OPTI has been a key partner which allowed us to go to market fast at a moment when our teams were in their infancy. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristian
Technical Director, Playwing
OPTI has been our main partner in web software development, web maintenance and web hosting for our business. We recommend their skills in software development as our requests and input are quickly translated into results, thus having a short launch-cycle.
Bianca Chirică
ART Publishing House
Launching my personal artistic website and blog has been one of the most beautiful recent moments. As I shared the news with the world, I appreciated the quality of effort and the magisterial touch of the team at OPTI and its founder, Marian Călborean. They helped with everything: graphic identity and layout, the organization of my projects and work and developing ways to update continuously the website content. I welcome the collaboration and warmly recommend their abilities.
Alina Purcaru
writer
OPTI is one of our main partners for highly technical Marketing Automation projects. As a HubSpot Partner, we always receive technical requirements from clients with advanced tech stacks. OPTI was great in identifying solutions and implementing them in a timely manner. From API integrations, technical investigations, and diagnosis to extensive platform migrations, OPTI can do it all, and it does it very well!
Monica Condrache
Senior Project Manager & Marketing Automation Specialist, NNC
The team of specialists at OPTI helped us move UiPath’s website to HubSpot and integrate various SaaS services to create a unitary experience for our customers. Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Bădiță
UI Path
I worked with OPTI for integrating SaaS services into our HubSpot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability
Vlad Ionescu
UI Path
OPTI has been a key partner which allowed us to go to market fast at a moment when our teams were in their infancy. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristian
Technical Director, Playwing
OPTI has been our main partner in web software development, web maintenance and web hosting for our business. We recommend their skills in software development as our requests and input are quickly translated into results, thus having a short launch-cycle.
Bianca Chirică
ART Publishing House
Launching my personal artistic website and blog has been one of the most beautiful recent moments. As I shared the news with the world, I appreciated the quality of effort and the magisterial touch of the team at OPTI and its founder, Marian Călborean. They helped with everything: graphic identity and layout, the organization of my projects and work and developing ways to update continuously the website content. I welcome the collaboration and warmly recommend their abilities.
Alina Purcaru
writer