Connect additional brand domains with Hubspot Business Units

30.03.2022
At Inbound 2021 Hubspot launched Business Units, a new add-on in Marketing
Hub Enterprise. This allows users to manage multiple brands in a single and
shared Hubspot portal so it is a critical upgrade for companies with
multiple divisions or brands.
Benefits of Hubspot Business Units:
1) Cost Savings: Since there is no need to create new HubSpot instances for
each brand, you can cut down on subscription costs
2) Declutter your assets: Having separate subscription centers allows
managing branded content preferences instead of unsubscribing from the
entire parent company
3) Separate brand performance: Reporting tools can be split by Busines
Unit, allowing a more detailed view of specific metrics
4) Integration with 3rd party apps: All the integration will work also
within Business Units. You can associate one account for every Business
Unit.
“Business Units in HubSpot mean we can keep marketing teams and assets
distinct and make our everyday work much more straightforward." says Elise
Grabriele, Director of Digital Marketing Operations at Hubspot. "We have
branding and integrations enabled with Business Units which gives us great
clarity, as each brand utilizes different logos and colors. We mark
contacts and companies by Business Unit as well as forms which lets us know
easily which of our brands a contact interacts with.”

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