Blog

Using artificial intelligence tools within HubSpot for marketing automation

30.01.2023

NEW

Now, artificial intelligence is more and more present in our lives. It helps us by taking the burden of repetitive tasks that consumes time and can generate different types of mistakes..

How to translate your website built in HubSpot CMS for multiple countries or regions

25.01.2023

NEW

As a company, when reaching the level of becoming international, it is crucial for you to have your website capable of being available in multiple languages. Therefore, you can ....

Forecast Your Monthly Revenue with Hubspot

16.01.2023

NEW

The ability to forecast your monthly revenue plays a huge role in your company's long-term success. Accurate monthly revenue forecasts allow you and other members of your management team to make better strategic decisions ....

Migrating from Salesforce and Pardot to HubSpot

10.01.2023

NEW

If Salesforce is the central hub for all customer interactions, then Pardot is a marketing automation solution that is an add-on to Salesforce’s core platform. Pardot is integrated with Salesforce and in permanent ....

The prize for hottest CRM right now goes to...? Comparing Pipedrive, Zoho, and HubSpot

03.01.2023

In today's market, we can find different tools to help us grow our business more organized and straightforwardly. These support us in creating and ....

HubSpot versus Marketo - the pros and cons of each system

20.12.2022

To save time from having to perform mundane and repetitive tasks and gain more time for creativity, software companies have created marketing automation software platforms..

Now HubSpot has validation rules! Keep consistent data in your CRM

12.12.2022

While thinking about Digital Marketing Strategy, we concentrate on our campaigns, actions, or projects and on the data we use to implement these. The critical element in having ... .

Silver award for excellence - ARTHUR’s Reader’s Map for Vacation

05.12.2022

The interactive map for Arthur publishing house ("HARTA CITITORULUI ÎN VACANȚA DE VARĂ 2022"), launched by OPTI in June of this year won the Silver Award for Excellence....

Managing email subscription lists in HubSpot

29.11.2022

Email marketing is a form of marketing that helps you increase your brand, products, discounts, and other services’ awareness amongst the customers you have on your email list..

Data in, data out. How to integrate Hubspot with your ERP, CRM or other proprietary system

21.11.2022

HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience in one place..

READER'S MAP ON SUMMER HOLIDAY 2022

01.07.2022

Friday, 3rd of June, OPTI launched an interactive map for Arthur publishing house called "READER'S MAP ON SUMMER HOLIDAY 2022". The campaign aims to encourage reading ... .

Transform your business by using Hubspot chatbots

31.05.2022

In the last few years, chatbots have become one of the most popular channels for customer service inquiries. Clients can quickly receive an answer to their demands without ....

Choosing the right chatbot for providing a great customer experience

20.05.2022

Conversational chatbots are transforming customer service as we know it. Growth has been so spectacular in 2021 that some organizations are reporting ... .

Implementing Hubspot Workflows for Email Marketing Automation

10.05.2022

Email Marketing Automation is vital for any business in order to harvest major opportunities and keep your target audience permanently engaged..

Import and examine Shopify data in Hubspot

29.04.2022

Shopify is one of the leading e-commerce platforms on the market. In 2021, Shopify powered more than one million online stores in 175 countries. According to research ....

Hubspot Reports - getting insights that grow your business

20.04.2022

Reporting is an essential part of every succesful enterprise, independent of its size or industry. Once all the information is gathered, conclusions ....

Connect additional brand domains with Hubspot Business Units

30.03.2022

At Inbound 2021, Hubspot launched Business Units, a new feature in Marketing Hub Enterprise. This allows users to manage multiple brands in a single and shared portal..

HubSpot Launches New Payments Solution for Better Buying Experience

16.03.2022

In Octomber 2021, at INBOUND 2021, Hubspot anounced the launch of HubSpot Payments, an end-to-end payment solution for better buyer experience..

Implementing Google Charts for better insights

25.01.2022

After OPTI implemented the Mobile payment standardized platform for one of our partners, the need for a reporting tool that could gather all the data from the database.

What are Learning Management Systems. The case for Moodle.

Galerie

22.12.2021

Moodle is a free software platform for e-learning which helps educators create courses and facilitate communication with students, creating and e-university .

Implementing Agile Methodology for outstanding results

Galerie

03.09.2021

IT projects are prone to run over time and deliver differently than intended by the customer. Agility means the capability of rapidly and cost efficiently adapting to changes.

Helping a book-publishing company implement an LCP server

Galerie

01.08.2021

OPTI had to find a fast and easy to implement DRM solution, which was to be well documented and maintained and future proof .

The advantages of implementing an open-source system for managing a library

Galerie

03.06.2021

PMB Services is a free and open source software, a flexible ILS (Integrated Library System) and complies with the rules of librarianship.

The Container Revolution. What is Docker?

Galerie

14.05.2021

One of the biggest advantages of using Docker is that you can pack your application and deliver it with its configuration so it can be used out of the box.