NIS2 Directive and the impact on businesses

NIS2 Directive and the impact on businesses

25.03.2024
NEW
The Network and Information Security (NIS) Directive, which was introduced by the EU in 2016, with a 2024 deadline, established stringent cybersecurity standards....
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Streamlining Web App Testing: BugBug's Impact at OPTI

Streamlining Web App Testing: BugBug's Impact at OPTI

12.03.2024
NEW
In today's digital realm, maintaining the functionality of complex web applications poses challenges for businesses....
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Hamangiu's enhanced legal library: empowering users with advanced digital tools

Hamangiu's enhanced legal library: empowering users with advanced digital tools

12.03.2024
NEW
Hamangiu legal library, in collaboration with OPTI, has revolutionized legal research with its updated BookViewer....
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10 Trends you are going to see in 2024 for automated testing

10 Trends you are going to see in 2024 for automated testing

04.03.2024
NEW
As technology continues to advance at an unprecedented pace, the landscape of automated testing undergoes....
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Lawyer delegations are now electronically transmitted in the Romanian Judiciary System

Software in practice. Lawyer delegations are now electronically transmitted in the Romanian Judiciary System

26.02.2024
Confronted with the imperative to align with the dynamic shifts in the legal landscape and in adherence to the regulatory framework governing legal assistance activities....
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Integrating HubSpot with EasyBill. How we did it?

Integrating HubSpot with EasyBill. How we did it?

19.02.2024
OPTI integrated HubSpot and EasyBill to address the client's billing difficulties, completely automating the....
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Flutter vs React Native - Which is better for your Project?

Flutter vs React Native - Which is better for your Project?

25.01.2024
Embarking on the dynamic journey of mobile app development, software developers find themselves at the crossroads of choice, where the decision between Flutter and React Native....
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Hiring: Product Development Manager – Software Company

Hiring: Product Development Manager – Software Company

15.01.2024
OPTI Systems is a software-development company, with a presence in the publishing, medical and gaming industries....
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How to advertise your mobile app

How to advertise your mobile app

11.12.2023
In the competitive landscape of mobile app development, a robust marketing strategy is the requisite that propels your creation to success....
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Successful data migration from FreshSales into HubSpot. How we did it?

Successful data migration from FreshSales into HubSpot. How we did it?

08.11.2023
750,000 email folders from FreshSales were successfully converted by OPTI into structured, HubSpot-compatible data, completing a complex....
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How do I get a Mobile App for my Business? The Mobile App Development Lifecycle, from Idea to Launch

How do I get a Mobile App for my Business? The Mobile App Development Lifecycle, from Idea to Launch

23.10.2023
In the dynamic area of software development, creating a mobile app involves a meticulously crafted journey, navigating through various stages, each demanding attention to detail and a keen understanding of the technological landscape....
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HubSpot goes AI: what the summer of 2023 brought in AI integration in HubSpot.

HubSpot goes AI: what the summer of 2023 brought in AI integration in HubSpot.

10.10.2023
At its core, HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers....
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Advantages and Disadvantages of Native Mobile Development

Advantages and Disadvantages of Native Mobile Development

04.10.2023
Mobile app development has gone through significant changes over time, offering developers various options to create applications for smartphones and tablets. Despite the multiple approaches available....
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Security aspects of software and data integrations

Security aspects of software and data integrations

18.09.2023
Let’s look at some insights and best practices to help you safeguard your organization's Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems....
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Your ERP - CRM integration is snappy? Learn how to build and debug a flawless integration!

Your ERP - CRM integration is snappy? Learn how to build and debug a flawless integration!

11.09.2023
Businesses are constantly seeking ways to use the power of information to drive growth, strengthen customer relationships, and optimize operations. Within this context, ERP and CRM systems are necessary tools for modern organizations.....
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Let’s meet at Inbound 2023 Hubspot conference - Boston

Let’s meet at Inbound 2023 Hubspot conference - Boston

01.09.2023
From September 5 to 8, industry innovators, influencers, marketing professionals, and tech enthusiasts will join to celebrate the ever-evolving art and science of inbound marketing through Hubspot....
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Using HubSpot Payments (only in the USA)

Using HubSpot Payments (only in the USA)

28.08.2023
HubSpot Payments is a tool that allows businesses to accept payments instantly, streamline their tools and processes, and get paid faster. Supports all major credit cards....
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OPTI launches elearning.steftoma.com, Romania's First Photography E-Learning Platform

OPTI launches elearning.steftoma.com, Romania's First Photography E-Learning Platform

21.08.2023
In June 2023, OPTI launched Romania's first photography e-learning platform. The platform is aimed at students enrolled in photography courses and supports multiple courses that can run simultaneously....
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Expert advice: you are a company selling online; how often should you back up your data?

Expert advice: you are a company selling online; how often should you back up your data?

14.08.2023
Imagine working tirelessly, pouring your heart and soul into growing your online selling business. You have painstakingly....
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OPTI Systems - Strategic Partner of Glare Marketing in Developing the First HubSpot SMS Sending Application from Israel

OPTI Systems - Strategic Partner of Glare Marketing in Developing the First HubSpot SMS Sending Application from Israel

07.08.2023
In the first semester of 2023, OPTI Systems developed an SMS sending application through HubSpot, exploring the immense potential of SMS marketing campaigns....
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Why are SSL certificates good for your website - three examples

Why are SSL certificates good for your website - three examples

31.07.2023
Imagine you're in a bustling city and need to send a secret letter to a friend. You wouldn't want any stranger to open it and read the contents....
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New AI Tools in Microsoft Office and Microsoft Dynamics

New AI Tools in Microsoft Office and Microsoft Dynamics

24.07.2023
Artificial Intelligence is transforming the world around us, and Microsoft, a tech giant, is at the forefront of this revolution....
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Learning Management Systems - what are the facilities and benefits of e-learning

Learning Management Systems - what are the facilities and benefits of e-learning

17.07.2023
Remember the last time you tried to solve a Rubik's Cube. It's a complex puzzle requiring a certain strategy and understanding level....
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The importance of hosting your site and portals close to your users

The importance of hosting your site and portals close to your users

10.07.2023
Imagine two customers of your e-commerce website. The local customer breezes through your site, swiftly adding items to their cart....
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What's new in Pipedrive for 2023 and beyond?

What's new in Pipedrive for 2023 and beyond?

06.07.2023
Pipedrive continuously works to improve its software and provide customers with the best possible experience. The company, which has quickly become one of the world’s leading CRM platforms, is rolling out several updates to its platform to....
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UiPath versus Zapier

UiPath versus Zapier

03.07.2023
Automating data transfer between various applications and platforms is crucial for businesses. UiPath and Zapier are two popular tools businesses use to automate data transfers. Both tools have advantages....
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Top ten HubSpot apps in HubSpot Marketplace

Top ten HubSpot apps in HubSpot Marketplace

27.06.2023
Discover the HubSpot Marketplace –where you can find and install apps to integrate with your HubSpot account. HubSpot Marketplace is an extensive library of third-party applications that integrate seamlessly with HubSpot's platform. With over 1,000 apps...
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OPTI launches new portal for Bucharest lawyers

OPTI launches new portal for Bucharest lawyers

16.06.2023
In May 2023, OPTI launched the new web portal of the Bucharest Bar, used by over ten thousand Bucharest lawyers. The website www.baroul-bucuresti.ro is the main web resource and online community of legal professionals in Romania....
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Salesforce new facilities in 2023 and what it promises for 2024.

Salesforce new facilities in 2023 and what it promises for 2024.

09.06.2023
Salesforce provides its customers with new product releases, services, or improvements three times a year. These releases are the outcome of substantial investments in research and development....
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What Microsoft prepares for Dynamics 365

What Microsoft prepares for Dynamics 365

02.06.2023
Microsoft Dynamics 365 is a cloud-based enterprise resource planning (ERP) and customer relationship management (CRM) software that provides businesses with various operations management tools....
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Zoho versus HubSpot: which CRM suite is most complete?

Zoho versus HubSpot: which CRM suite is most complete?

24.05.2023
Many businesses today find themselves in the position of needing to manage their customers and improve the quality of their relationships with them. Customer relationship management, or CRM, is ....
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Tech conferences in Romania: Techsylvania and DevTalks

Tech conferences in Romania: Techsylvania and DevTalks

17.05.2023
Romania is quickly becoming a hub for tech conferences, with two of the most popular ones being Techsylvania and DevTalks. Both conferences offer a platform for experts to share their knowledge and ....
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The Friday Tech Seminars - OPTI launches a series of seminars on programming and computer science

The Friday Tech Seminars - OPTI launches a series of seminars on programming and computer science

09.05.2023
OPTI is a Bucharest software company, founded in 2005 and providing tailored solutions that increase efficiency by integrating and customizing ERP and CRM platforms, such as ....
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Scoala-evrika.ro - Educational website by OPTI

Scoala-evrika.ro - Educational website by OPTI

02.05.2023
At the beginning of April 2023, the Școala Evrika (”Evrika School”) website was launched, a new Bucharest school that believes in the potential of every child to change the world. For children and parents, enrollment in Școala Evrika is facilitated ....
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Hiring: Web Software Engineer – Software Company

Hiring: Web Software Engineer – Software Company

28.04.2023
OPTI Systems is a growing software-development company, with a presence in the publishing, medical and gaming industries. Our competitive advantage lies in ERP and CRM data integration, as well as ....
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Augmented reality - technological trends in 2023

Augmented reality - technological trends in 2023

12.04.2023
Augmented reality offers a unique visual experience by integrating digital information into our living reality. The benefits that augmented reality has brought have seen it it integrated into all sorts of fields, from education, to ....
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OPTI Systems conducted cybersecurity training for the Bucharest Bar Association staff

OPTI Systems conducted cybersecurity training for the Bucharest Bar Association staff

10.04.2023
In February-March 2023, the company OPTI Systems conducted a cybersecurity training program for the staff of the Bucharest Bar Association, a professional organization for ....
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Generate banners, logos, and illustrations for your presentation website using online AI tools!

Generate banners, logos, and illustrations for your presentation website using online AI tools!

20.03.2023
We are now living in a digitalized world. You may have a strong brand connection with your physical store or offices, and you may be known by many, but more is needed. Therefore, ....
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WordPress WooCommerce extensions for the Romanian market

WordPress WooCommerce extensions for the Romanian market

16.03.2023
In a digitalized world, we need to adapt and see how to enter the online world. For many companies and businesses, setting up a website is a must. WordPress is one of the most popular ....
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HubSpot serverless functions - get rid of middleware when transferring data between systems

HubSpot serverless functions - get rid of middleware when transferring data between systems

07.03.2023
HubSpot serverless functions are a great way to simplify the process of transferring data between systems. By eliminating the need for middleware, companies can save ....
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Simple websites you can build with artificial intelligence

Simple websites you can build with artificial intelligence

24.02.2023
Artificial intelligence (AI) is a term that covers a range of techniques used to create intelligent computer systems. AI systems can learn and work independently, making decisions based on the data they receive..
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Migrating from Microsoft Dynamics 365 to HubSpot – first steps to check

Migrating from Microsoft Dynamics 365 to HubSpot – first steps to check

13.02.2023
HubSpot can be easily integrated with any ERP or proprietary system. It has a well-defined and easy-to-understand structure and helps you get around it by offering pre-defined workflows..
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Fonts for your website built in HubSpot CMS - what are my options?

Fonts for your website built in HubSpot CMS - what are my options?

09.02.2023
When you visit a website, you look at more than just the content, photos, general appearance, or if it is easy to navigate. You are also interested in how easy the words are to read and understand..
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Using artificial intelligence tools within HubSpot for marketing automation

Using artificial intelligence tools within HubSpot for marketing automation

30.01.2023
Now, artificial intelligence is more and more present in our lives. It helps us by taking the burden of repetitive tasks that consumes time and can generate different types of mistakes..
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How to translate your website built in HubSpot CMS for multiple countries or regions

How to translate your website built in HubSpot CMS for multiple countries or regions

25.01.2023
As a company, when reaching the level of becoming international, it is crucial for you to have your website capable of being available in multiple languages. Therefore, you can ....
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Forecast Your Monthly Revenue with Hubspot

Forecast Your Monthly Revenue with Hubspot

16.01.2023
The ability to forecast your monthly revenue plays a huge role in your company's long-term success. Accurate monthly revenue forecasts allow you and other members of your management team to make better strategic decisions ....
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Migrating from Salesforce and Pardot to HubSpot

Migrating from Salesforce and Pardot to HubSpot

10.01.2023
If Salesforce is the central hub for all customer interactions, then Pardot is a marketing automation solution that is an add-on to Salesforce’s core platform. Pardot is integrated with Salesforce and in permanent ....
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The prize for hottest CRM right now goes to...? Comparing Pipedrive, Zoho, and HubSpot

The prize for hottest CRM right now goes to...? Comparing Pipedrive, Zoho, and HubSpot

03.01.2023
In today's market, we can find different tools to help us grow our business more organized and straightforwardly. These support us in creating and ....
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HubSpot versus Marketo - the pros and cons of each system

HubSpot versus Marketo - the pros and cons of each system

20.12.2022
To save time from having to perform mundane and repetitive tasks and gain more time for creativity, software companies have created marketing automation software platforms..
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Now HubSpot has validation rules! Keep consistent data in your CRM

Now HubSpot has validation rules! Keep consistent data in your CRM

12.12.2022
While thinking about Digital Marketing Strategy, we concentrate on our campaigns, actions, or projects and on the data we use to implement these. The critical element in having ... .
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Silver award for excellence - ARTHUR’s Reader’s Map for Vacation

Silver award for excellence - ARTHUR’s Reader’s Map for Vacation

05.12.2022
The interactive map for Arthur publishing house ("HARTA CITITORULUI ÎN VACANȚA DE VARĂ 2022"), launched by OPTI in June of this year won the Silver Award for Excellence....
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Managing email subscription lists in HubSpot

Managing email subscription lists in HubSpot

29.11.2022
Email marketing is a form of marketing that helps you increase your brand, products, discounts, and other services’ awareness amongst the customers you have on your email list..
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Data in, data out. How to integrate Hubspot with your ERP, CRM or other proprietary system

Data in, data out. How to integrate Hubspot with your ERP, CRM or other proprietary system

21.11.2022
HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience in one place..
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A new academic website created by OPTI: Center for Research in Applied Ethics - ccea.ro

A new academic website created by OPTI: Center for Research in Applied Ethics - ccea.ro

28.07.2022
A new academic website created by OPTI: Center for Research in Applied Ethics - ccea.ro', 'On ....
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Hiring: Business Development Executive – Software Company

Hiring: Business Development Executive – Software Company

26.07.2022
We're hiring a sales or business development manager to join our team. For more information, check this link below ....
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READER'S MAP ON SUMMER HOLIDAY 2022

READER'S MAP ON SUMMER HOLIDAY 2022

01.07.2022
Friday, 3rd of June, OPTI launched an interactive map for Arthur publishing house called "READER'S MAP ON SUMMER HOLIDAY 2022". The campaign aims to encourage reading ... .
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Transform your business by using Hubspot chatbots 

Transform your business by using Hubspot chatbots 

31.05.2022
In the last few years, chatbots have become one of the most popular channels for customer service inquiries. Clients can quickly receive an answer to their demands without ....
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Choosing the right chatbot for providing a great customer experience

Choosing the right chatbot for providing a great customer experience

20.05.2022
Conversational chatbots are transforming customer service as we know it. Growth has been so spectacular in 2021 that some organizations are reporting ... .
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Implementing Hubspot Workflows for Email Marketing Automation

Implementing Hubspot Workflows for Email Marketing Automation

10.05.2022
Email Marketing Automation is vital for any business in order to harvest major opportunities and keep your target audience permanently engaged..
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Import and examine Shopify data in Hubspot

Import and examine Shopify data in Hubspot

29.04.2022
Shopify is one of the leading e-commerce platforms on the market. In 2021, Shopify powered more than one million online stores in 175 countries. According to research ....
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Hubspot Reports - getting insights that grow your business

Hubspot Reports - getting insights that grow your business

20.04.2022
Reporting is an essential part of every succesful enterprise, independent of its size or industry. Once all the information is gathered, conclusions ....
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Connect additional brand domains with Hubspot Business Units

Connect additional brand domains with Hubspot Business Units

30.03.2022
At Inbound 2021, Hubspot launched Business Units, a new feature in Marketing Hub Enterprise. This allows users to manage multiple brands in a single and shared portal..
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Launch: new websites for ART Publishing House

Launch: new websites for ART Publishing House

23.03.2022
Last Wednesday, some of the publishing houses most beloved by the Romanian public received a major facelift. Web visitors are met with modern sleek design, speed and ease of use..
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HubSpot Launches New Payments Solution for Better Buying Experience

HubSpot Launches New Payments Solution for Better Buying Experience

16.03.2022
In Octomber 2021, at INBOUND 2021, Hubspot anounced the launch of HubSpot Payments, an end-to-end payment solution for better buyer experience..
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A Brief Introduction to REST APIs

A Brief Introduction to REST APIs

09.03.2022
A REST API is an application programming interface (API) which uses HTTP requests to access the data. UsualLy, it uses 4 HTTP methods: GET, PUT, POST and DELETE..
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45 participants discussed digitization opportunities and 2022 non-reimbursable financing programs

45 participants discussed digitization opportunities and 2022 non-reimbursable financing programs

25.02.2022
On Thursday 24.02.2022 at 11:00, the Digitization through Financing | Turnkey IT solutions compatible with PNRR 2022 funds webinar took place. Marian Calborean, OPTI managing partner discussed.
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Webinar - Digitization through Funding | Turnkey IT solutions compatible with PNRR 2022 funds

Webinar - Digitization through Funding | Turnkey IT solutions compatible with PNRR 2022 funds

11.02.2022
OPTI organizes a webinar in which experts in the field of accessing funding programs will explain the eligibility conditions for PNRR..
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Romania implements a 5% VAT for electronic books

Romania implements a 5% VAT for electronic books

28.01.2022
In the last couple of years, more and more customers are moving away from buying books in the classic format and are turning to ebooks. Ebooks are books in electronic format. .
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Implementing Google Charts for better insights

Implementing Google Charts for better insights

25.01.2022
After OPTI implemented the Mobile payment standardized platform for one of our partners, the need for a reporting tool that could gather all the data from the database.
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What are Learning Management Systems. The case for Moodle.

What are Learning Management Systems. The case for Moodle.

22.12.2021
Moodle is a free software platform for e-learning which helps educators create courses and facilitate communication with students, creating and e-university .
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OPTI launches Bucharest Bar Association mobile app

OPTI launches Bucharest Bar Association mobile app

01.10.2021
The public defenders in Bucharest can use the new application launched by OPTI to connect and communicate with the Bar Association with regards to their appointments and future work schedule.
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Implementing Agile Methodology for outstanding results

Implementing Agile Methodology for outstanding results

03.09.2021
IT projects are prone to run over time and deliver differently than intended by the customer. Agility means the capability of rapidly and cost efficiently adapting to changes.
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Helping a book-publishing company implement an LCP server

Helping a book-publishing company implement an LCP server

01.08.2021
OPTI had to find a fast and easy to implement DRM solution, which was to be well documented and maintained and future proof .
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The advantages of implementing an open-source system for managing a library

The advantages of implementing an open-source system for managing a library

03.06.2021
PMB Services is a free and open source software, a flexible ILS (Integrated Library System) and complies with the rules of librarianship.
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The Container Revolution. What is Docker?

The Container Revolution. What is Docker?

14.05.2021
One of the biggest advantages of using Docker is that you can pack your application and deliver it with its configuration so it can be used out of the box.
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