Blog - OPTI

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Salesforce new facilities in 2023 and what it promises for 2024.

09.06.2023

NEW

Salesforce provides its customers with new product releases, services, or improvements three times a year. These releases are the outcome of substantial investments in research and development....

What Microsoft prepares for Dynamics 365

02.06.2023

NEW

Microsoft Dynamics 365 is a cloud-based enterprise resource planning (ERP) and customer relationship management (CRM) software that provides businesses with various operations management tools....

Zoho versus HubSpot: which CRM suite is most complete?

24.05.2023

NEW

Many businesses today find themselves in the position of needing to manage their customers and improve the quality of their relationships with them. Customer relationship management, or CRM, is ....

Tech conferences in Romania: Techsylvania and DevTalks

17.05.2023

NEW

Romania is quickly becoming a hub for tech conferences, with two of the most popular ones being Techsylvania and DevTalks. Both conferences offer a platform for experts to share their knowledge and ....

The Friday Tech Seminars - OPTI launches a series of seminars on programming and computer science

09.05.2023

OPTI is a Bucharest software company, founded in 2005 and providing tailored solutions that increase efficiency by integrating and customizing ERP and CRM platforms, such as ....

Scoala-evrika.ro - Educational website by OPTI

02.05.2023

At the beginning of April 2023, the Școala Evrika (”Evrika School”) website was launched, a new Bucharest school that believes in the potential of every child to change the world. For children and parents, enrollment in Școala Evrika is facilitated ....

Hiring: Web Software Engineer – Software Company

28.04.2023

OPTI Systems is a growing software-development company, with a presence in the publishing, medical and gaming industries. Our competitive advantage lies in ERP and CRM data integration, as well as ....

Augmented reality - technological trends in 2023

12.04.2023

Augmented reality offers a unique visual experience by integrating digital information into our living reality. The benefits that augmented reality has brought have seen it it integrated into all sorts of fields, from education, to ....

OPTI Systems conducted cybersecurity training for the Bucharest Bar Association staff

10.04.2023

In February-March 2023, the company OPTI Systems conducted a cybersecurity training program for the staff of the Bucharest Bar Association, a professional organization for ....

Generate banners, logos, and illustrations for your presentation website using online AI tools!

20.03.2023

We are now living in a digitalized world. You may have a strong brand connection with your physical store or offices, and you may be known by many, but more is needed. Therefore, ....

WordPress WooCommerce extensions for the Romanian market

16.03.2023

In a digitalized world, we need to adapt and see how to enter the online world. For many companies and businesses, setting up a website is a must. WordPress is one of the most popular ....

HubSpot serverless functions - get rid of middleware when transferring data between systems

07.03.2023

HubSpot serverless functions are a great way to simplify the process of transferring data between systems. By eliminating the need for middleware, companies can save ....

Simple websites you can build with artificial intelligence

24.02.2023

Artificial intelligence (AI) is a term that covers a range of techniques used to create intelligent computer systems. AI systems can learn and work independently, making decisions based on the data they receive..

Migrating from Microsoft Dynamics 365 to HubSpot – first steps to check

13.02.2023

HubSpot can be easily integrated with any ERP or proprietary system. It has a well-defined and easy-to-understand structure and helps you get around it by offering pre-defined workflows..

Fonts for your website built in HubSpot CMS - what are my options?

09.02.2023

When you visit a website, you look at more than just the content, photos, general appearance, or if it is easy to navigate. You are also interested in how easy the words are to read and understand..

Using artificial intelligence tools within HubSpot for marketing automation

30.01.2023

Now, artificial intelligence is more and more present in our lives. It helps us by taking the burden of repetitive tasks that consumes time and can generate different types of mistakes..

How to translate your website built in HubSpot CMS for multiple countries or regions

25.01.2023

As a company, when reaching the level of becoming international, it is crucial for you to have your website capable of being available in multiple languages. Therefore, you can ....

Forecast Your Monthly Revenue with Hubspot

16.01.2023

The ability to forecast your monthly revenue plays a huge role in your company's long-term success. Accurate monthly revenue forecasts allow you and other members of your management team to make better strategic decisions ....

Migrating from Salesforce and Pardot to HubSpot

10.01.2023

If Salesforce is the central hub for all customer interactions, then Pardot is a marketing automation solution that is an add-on to Salesforce’s core platform. Pardot is integrated with Salesforce and in permanent ....

The prize for hottest CRM right now goes to...? Comparing Pipedrive, Zoho, and HubSpot

03.01.2023

In today's market, we can find different tools to help us grow our business more organized and straightforwardly. These support us in creating and ....

HubSpot versus Marketo - the pros and cons of each system

20.12.2022

To save time from having to perform mundane and repetitive tasks and gain more time for creativity, software companies have created marketing automation software platforms..

Now HubSpot has validation rules! Keep consistent data in your CRM

12.12.2022

While thinking about Digital Marketing Strategy, we concentrate on our campaigns, actions, or projects and on the data we use to implement these. The critical element in having ... .

Silver award for excellence - ARTHUR’s Reader’s Map for Vacation

05.12.2022

The interactive map for Arthur publishing house ("HARTA CITITORULUI ÎN VACANȚA DE VARĂ 2022"), launched by OPTI in June of this year won the Silver Award for Excellence....

Managing email subscription lists in HubSpot

29.11.2022

Email marketing is a form of marketing that helps you increase your brand, products, discounts, and other services’ awareness amongst the customers you have on your email list..

Data in, data out. How to integrate Hubspot with your ERP, CRM or other proprietary system

21.11.2022

HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience in one place..

A new academic website created by OPTI: Center for Research in Applied Ethics - ccea.ro

28.07.2022

A new academic website created by OPTI: Center for Research in Applied Ethics - ccea.ro', 'On ....

Hiring: Business Development Executive – Software Company

26.07.2022

We're hiring a sales or business development manager to join our team. For more information, check this link below ....

READER'S MAP ON SUMMER HOLIDAY 2022

01.07.2022

Friday, 3rd of June, OPTI launched an interactive map for Arthur publishing house called "READER'S MAP ON SUMMER HOLIDAY 2022". The campaign aims to encourage reading ... .

Transform your business by using Hubspot chatbots

31.05.2022

In the last few years, chatbots have become one of the most popular channels for customer service inquiries. Clients can quickly receive an answer to their demands without ....

Choosing the right chatbot for providing a great customer experience

20.05.2022

Conversational chatbots are transforming customer service as we know it. Growth has been so spectacular in 2021 that some organizations are reporting ... .

Implementing Hubspot Workflows for Email Marketing Automation

10.05.2022

Email Marketing Automation is vital for any business in order to harvest major opportunities and keep your target audience permanently engaged..

Import and examine Shopify data in Hubspot

29.04.2022

Shopify is one of the leading e-commerce platforms on the market. In 2021, Shopify powered more than one million online stores in 175 countries. According to research ....

Hubspot Reports - getting insights that grow your business

20.04.2022

Reporting is an essential part of every succesful enterprise, independent of its size or industry. Once all the information is gathered, conclusions ....

Connect additional brand domains with Hubspot Business Units

30.03.2022

At Inbound 2021, Hubspot launched Business Units, a new feature in Marketing Hub Enterprise. This allows users to manage multiple brands in a single and shared portal..

Launch: new websites for ART Publishing House

23.03.2022

Last Wednesday, some of the publishing houses most beloved by the Romanian public received a major facelift. Web visitors are met with modern sleek design, speed and ease of use..

HubSpot Launches New Payments Solution for Better Buying Experience

16.03.2022

In Octomber 2021, at INBOUND 2021, Hubspot anounced the launch of HubSpot Payments, an end-to-end payment solution for better buyer experience..

A Brief Introduction to REST APIs

09.03.2022

A REST API is an application programming interface (API) which uses HTTP requests to access the data. UsualLy, it uses 4 HTTP methods: GET, PUT, POST and DELETE..

45 participants discussed digitization opportunities and 2022 non-reimbursable financing programs

25.02.2022

On Thursday 24.02.2022 at 11:00, the Digitization through Financing | Turnkey IT solutions compatible with PNRR 2022 funds webinar took place. Marian Calborean, OPTI managing partner discussed.

Webinar - Digitization through Funding | Turnkey IT solutions compatible with PNRR 2022 funds

11.02.2022

OPTI organizes a webinar in which experts in the field of accessing funding programs will explain the eligibility conditions for PNRR..

Romania implements a 5% VAT for electronic books

28.01.2022

In the last couple of years, more and more customers are moving away from buying books in the classic format and are turning to ebooks. Ebooks are books in electronic format. .

Implementing Google Charts for better insights

25.01.2022

After OPTI implemented the Mobile payment standardized platform for one of our partners, the need for a reporting tool that could gather all the data from the database.

What are Learning Management Systems. The case for Moodle.

Galerie

22.12.2021

Moodle is a free software platform for e-learning which helps educators create courses and facilitate communication with students, creating and e-university .

OPTI launches Bucharest Bar Association mobile app

Galerie

01.10.2021

The public defenders in Bucharest can use the new application launched by OPTI to connect and communicate with the Bar Association with regards to their appointments and future work schedule.

Implementing Agile Methodology for outstanding results

Galerie

03.09.2021

IT projects are prone to run over time and deliver differently than intended by the customer. Agility means the capability of rapidly and cost efficiently adapting to changes.

Helping a book-publishing company implement an LCP server

Galerie

01.08.2021

OPTI had to find a fast and easy to implement DRM solution, which was to be well documented and maintained and future proof .

The advantages of implementing an open-source system for managing a library

Galerie

03.06.2021

PMB Services is a free and open source software, a flexible ILS (Integrated Library System) and complies with the rules of librarianship.

The Container Revolution. What is Docker?

Galerie

14.05.2021

One of the biggest advantages of using Docker is that you can pack your application and deliver it with its configuration so it can be used out of the box.