Blog

Managing email subscription lists in HubSpot

29.11.2022

NEW

Email marketing is a form of marketing that helps you increase your brand, products, discounts, and other services’ awareness amongst the customers you have on your email list..

Data in, data out. How to integrate Hubspot with your ERP, CRM or other proprietary system

21.11.2022

NEW

HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience in one place..

A new academic website created by OPTI: Center for Research in Applied Ethics - ccea.ro

28.07.2022

A new academic website created by OPTI: Center for Research in Applied Ethics - ccea.ro', 'On ....

Hiring: Business Development Executive – Software Company

26.07.2022

We're hiring a sales or business development manager to join our team. For more information, check this link below ....

READER'S MAP ON SUMMER HOLIDAY 2022

01.07.2022

Friday, 3rd of June, OPTI launched an interactive map for Arthur publishing house called "READER'S MAP ON SUMMER HOLIDAY 2022". The campaign aims to encourage reading ... .

Transform your business by using Hubspot chatbots

31.05.2022

In the last few years, chatbots have become one of the most popular channels for customer service inquiries. Clients can quickly receive an answer to their demands without ....

Choosing the right chatbot for providing a great customer experience

20.05.2022

Conversational chatbots are transforming customer service as we know it. Growth has been so spectacular in 2021 that some organizations are reporting ... .

Implementing Hubspot Workflows for Email Marketing Automation

10.05.2022

Email Marketing Automation is vital for any business in order to harvest major opportunities and keep your target audience permanently engaged..

Import and examine Shopify data in Hubspot

29.04.2022

Shopify is one of the leading e-commerce platforms on the market. In 2021, Shopify powered more than one million online stores in 175 countries. According to research ....

Hubspot Reports - getting insights that grow your business

20.04.2022

Reporting is an essential part of every succesful enterprise, independent of its size or industry. Once all the information is gathered, conclusions ....

Connect additional brand domains with Hubspot Business Units

30.03.2022

At Inbound 2021, Hubspot launched Business Units, a new feature in Marketing Hub Enterprise. This allows users to manage multiple brands in a single and shared portal..

Launch: new websites for ART Publishing House

23.03.2022

Last Wednesday, some of the publishing houses most beloved by the Romanian public received a major facelift. Web visitors are met with modern sleek design, speed and ease of use..

HubSpot Launches New Payments Solution for Better Buying Experience

16.03.2022

In Octomber 2021, at INBOUND 2021, Hubspot anounced the launch of HubSpot Payments, an end-to-end payment solution for better buyer experience..

A Brief Introduction to REST APIs

09.03.2022

A REST API is an application programming interface (API) which uses HTTP requests to access the data. UsualLy, it uses 4 HTTP methods: GET, PUT, POST and DELETE..

45 participants discussed digitization opportunities and 2022 non-reimbursable financing programs

25.02.2022

On Thursday 24.02.2022 at 11:00, the Digitization through Financing | Turnkey IT solutions compatible with PNRR 2022 funds webinar took place. Marian Calborean, OPTI managing partner discussed.

Webinar - Digitization through Funding | Turnkey IT solutions compatible with PNRR 2022 funds

11.02.2022

OPTI organizes a webinar in which experts in the field of accessing funding programs will explain the eligibility conditions for PNRR..

Romania implements a 5% VAT for electronic books

28.01.2022

In the last couple of years, more and more customers are moving away from buying books in the classic format and are turning to ebooks. Ebooks are books in electronic format. .

Implementing Google Charts for better insights

25.01.2022

After OPTI implemented the Mobile payment standardized platform for one of our partners, the need for a reporting tool that could gather all the data from the database.

What are Learning Management Systems. The case for Moodle.

Galerie

22.12.2021

Moodle is a free software platform for e-learning which helps educators create courses and facilitate communication with students, creating and e-university .

OPTI launches Bucharest Bar Association mobile app

Galerie

01.10.2021

The public defenders in Bucharest can use the new application launched by OPTI to connect and communicate with the Bar Association with regards to their appointments and future work schedule.

Implementing Agile Methodology for outstanding results

Galerie

03.09.2021

IT projects are prone to run over time and deliver differently than intended by the customer. Agility means the capability of rapidly and cost efficiently adapting to changes.

Helping a book-publishing company implement an LCP server

Galerie

01.08.2021

OPTI had to find a fast and easy to implement DRM solution, which was to be well documented and maintained and future proof .

The advantages of implementing an open-source system for managing a library

Galerie

03.06.2021

PMB Services is a free and open source software, a flexible ILS (Integrated Library System) and complies with the rules of librarianship.

The Container Revolution. What is Docker?

Galerie

14.05.2021

One of the biggest advantages of using Docker is that you can pack your application and deliver it with its configuration so it can be used out of the box.